Одобряем желания клиентов снимать рекламу красиво. Рекламные ролики для банка Восточный
Продюсеры - Виталий Паршутин
Режиссеры - Денис Гуляр
Зима потихоньку уходит и время задуматься о летней кампании. Тем более ставки снижаются, кредиты становятся доступнее – время привлекать аудиторию. Восточный приходят с концепцией «Одобряем ваши желания», где на любые нужды и запросы людей тут как тут появляется сотрудник банка и одобряет их желание.
Каждая рекламная кампания, помимо роликов на ТВ, сопровождалась обильной наружной рекламой. Для этого наша продакшн студия, в конце съемочного дня, организовывала фотосессию с актерами, чтобы потом созерцать их на билбордах и в общественном транспорте.
{"items":["4b0278f1-cca5-4e81-9809-72ac1c7b8a6e","5b99e4ff-16c6-4e1e-9335-6c97cf82ba10"],"styles":{"galleryType":"Columns","groupSize":1,"showArrows":true,"cubeImages":true,"cubeType":"fill","cubeRatio":1.7777777777777777,"isVertical":true,"gallerySize":405,"collageAmount":0,"collageDensity":0,"groupTypes":"1","oneRow":false,"imageMargin":15,"galleryMargin":0,"floatingImages":0,"chooseBestGroup":true,"smartCrop":false,"hasThumbnails":false,"enableScroll":true,"isGrid":true,"isSlider":false,"isColumns":false,"isSlideshow":false,"cropOnlyFill":false,"fixedColumns":0,"enableInfiniteScroll":true,"isRTL":false,"minItemSize":50,"rotatingGroupTypes":"","rotatingCubeRatio":"","gallerySliderImageRatio":1.7777777777777777,"numberOfImagesPerRow":3,"numberOfImagesPerCol":1,"groupsPerStrip":0,"borderRadius":0,"boxShadow":0,"gridStyle":0,"mobilePanorama":false,"placeGroupsLtr":false,"viewMode":"preview","thumbnailSpacings":0,"galleryThumbnailsAlignment":"bottom","isMasonry":false,"isAutoSlideshow":false,"slideshowLoop":false,"autoSlideshowInterval":4,"bottomInfoHeight":0,"titlePlacement":"SHOW_ON_HOVER","galleryTextAlign":"center","scrollSnap":false,"itemClick":"expand","fullscreen":true,"videoPlay":"onClick","scrollAnimation":"NO_EFFECT","scrollDirection":0,"overlayAnimation":"NO_EFFECT","arrowsPosition":0,"arrowsSize":23,"watermarkOpacity":40,"watermarkSize":40,"useWatermark":true,"watermarkDock":{"top":"auto","left":"auto","right":0,"bottom":0,"transform":"translate3d(0,0,0)"},"loadMoreAmount":"all","defaultShowInfoExpand":1,"allowLinkExpand":true,"expandInfoPosition":0,"allowFullscreenExpand":true,"fullscreenLoop":false,"galleryAlignExpand":"left","addToCartBorderWidth":1,"addToCartButtonText":"","slideshowInfoSize":200,"playButtonForAutoSlideShow":false,"allowSlideshowCounter":false,"hoveringBehaviour":"APPEARS","thumbnailSize":120,"magicLayoutSeed":1,"imageHoverAnimation":"NO_EFFECT","imagePlacementAnimation":"NO_EFFECT","calculateTextBoxWidthMode":"PERCENT","textBoxHeight":0,"textBoxWidth":200,"textBoxWidthPercent":50,"textImageSpace":10,"textBoxBorderRadius":0,"textBoxBorderWidth":0,"loadMoreButtonText":"","loadMoreButtonBorderWidth":1,"loadMoreButtonBorderRadius":0,"imageInfoType":"NO_BACKGROUND","itemBorderWidth":0,"itemBorderRadius":0,"itemEnableShadow":false,"itemShadowBlur":20,"itemShadowDirection":135,"itemShadowSize":10,"imageLoadingMode":"BLUR","expandAnimation":"NO_EFFECT","imageQuality":90,"usmToggle":false,"usm_a":0,"usm_r":0,"usm_t":0,"videoSound":false,"videoSpeed":1,"videoLoop":true,"gotStyleParams":true,"selectedLayout":"2|bottom|1|fill|true|0|true","allowSocial":false,"allowDownload":false,"allowTitle":true,"allowDescription":false,"loveButton":false,"loveCounter":true,"showVideoPlayButton":true,"galleryImageRatio":2,"sharpParams":{"quality":90,"usm":{}},"galleryHorizontalAlign":"center","galleryVerticalAlign":"center","imageLoadingWithColorMode":"PICKED_COLOR","imageRatioType":"FIXED","numberOfDisplayedItems":3,"itemBorderColor":{"themeName":"color_15","value":"rgba(47,46,46,1)"},"itemShadowOpacityAndColor":{"themeName":"color_15","value":"rgba(47,46,46,0.2)"},"textBoxBorderColor":{"themeName":"color_15","value":"rgba(47,46,46,1)"},"titleDescriptionSpace":19,"textsVerticalPadding":0,"textsHorizontalPadding":0,"textBoxFillColor":{"themeName":"color_12","value":"rgba(242,242,242,1)"},"alwaysShowHover":false,"isStoreGallery":false,"previewHover":false,"calculateTextBoxHeightMode":"MANUAL","galleryLayout":2,"useCustomButton":false,"customButtonText":"","galleryImageRatioFromWix":1.7777777777777777,"itemOpacity":{"themeName":"color_11","value":"rgba(255,255,255,0.76)"},"itemFont":{"family":"montserrat","style":{"bold":true,"italic":false,"underline":false},"size":22,"preset":"Custom","editorKey":"font_5","fontStyleParam":true,"value":"normal normal bold 22px/27px montserrat,sans-serif"},"itemFontSlideshow":{"family":"helvetica-w01-light","displayName":"Basic Heading","style":{"bold":false,"italic":false,"underline":false},"size":22,"preset":"Custom","editorKey":"font_5","fontStyleParam":true,"value":"font:normal normal normal 22px/27px helvetica-w01-light,helvetica-w02-light,sans-serif;"},"itemDescriptionFontSlideshow":{"family":"helvetica-w01-light","displayName":"Paragraph 2","style":{"bold":false,"italic":false,"underline":false},"size":15,"preset":"Custom","editorKey":"font_8","fontStyleParam":true,"value":"font:normal normal normal 15px/18px helvetica-w01-light,helvetica-w02-light,sans-serif;"},"itemDescriptionFont":{"family":"montserrat","style":{"bold":false,"italic":false,"underline":false},"size":16,"preset":"Custom","editorKey":"font_7","fontStyleParam":true,"value":"normal normal normal 16px/20px montserrat,sans-serif"},"itemFontColor":{"themeName":"color_15","value":"rgba(47,46,46,1)"},"itemFontColorSlideshow":{"themeName":"color_15","value":"rgba(47,46,46,1)"},"itemDescriptionFontColor":{"themeName":"color_15","value":"rgba(47,46,46,1)"},"itemDescriptionFontColorSlideshow":{"themeName":"color_15","value":"rgba(47,46,46,1)"},"loadMoreButtonFont":{"family":"futura-lt-w01-light","displayName":"Paragraph 2","style":{"bold":false,"italic":false,"underline":false},"size":15,"preset":"Body-M","editorKey":"font_8","fontStyleParam":true,"value":"normal normal normal 15px/1.4em futura-lt-w01-light,sans-serif"},"loadMoreButtonFontColor":{"themeName":"color_15","value":"rgba(47,46,46,1)"},"loadMoreButtonColor":{"themeName":"color_11","value":"rgba(255,255,255,1)"},"loadMoreButtonBorderColor":{"themeName":"color_15","value":"rgba(47,46,46,1)"},"arrowsColor":{"themeName":"color_11","value":"rgba(255,255,255,1)"},"oneColorAnimationColor":{"themeName":"color_11","value":"rgba(255,255,255,1)"},"responsive":false,"modifiedGallerySize":true,"isAccessible":false,"allowLeanGallery":false,"layoutsVersion":2,"selectedLayoutV2":2,"isSlideshowFont":false,"externalInfoHeight":0,"externalInfoWidth":0},"container":{"top":"","bottom":"","left":"","right":"","width":980,"height":254,"position":"","avoidGallerySelfMeasure":true,"galleryWidth":1010,"galleryHeight":254,"scrollBase":0}}